Dogwood Festival Market

Mississippi's first Lifestyle Shopping Center

(officially opened April 17, 2002)

Master planned and brokered by
dnpCorporation and Duckworth Realty, Inc.,

Dogwood Festival Market is a 304,000 square foot, open-air shopping experience, 
anchored by
 McRae's º Borders Books & Music º Old Navy º Linens & Things
Flowood, Rankin County, Mississippi

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Dogwood Festival Market adds 14 new retailers
Mississippi Business Journal, Friday, 1 March 2002, 6:55 a.m.

FLOWOOD — Dogwood Festival Market, a "lifestyle" retail center currently under construction, has signed contracts with 14 new retailers. The shopping complex is expected to open April 17, 2002.

The newest additions include Chicos, American Eagle Outfitters, August Max, Casual Corner, Petite Sophisticate, The Bombay Company, Suncoast Motion Pictures, Coffee Roastery, El Petrillo, Chick-fil-A, Indianola Pecans, AmSouth Bank. Cingular Wireless and Pier 1.

These retailers join the 18 that have already contracted with Dogwood Festival, including McRae's, the first Borders Books & Music and Linens & Things in the state, in addition to Old Navy, Ann Taylor Loft, Gap/GapKids, Victoria's Secret, Bath & Body Works, Limited Too, Children's Place, Lane Bryant, Kirkland's, Olde Tyme Commissary, The Shoe Department, Claire's Boutique, Merle Norman, Hibbett Sporting Goods, and Hallmark Cards.

A two-week Grand Opening celebration begins April 17 and will include an exciting mix of performers, events, sales promotions, and giveaways.

"We are continuing to add new merchants to the center that will appeal to the area's customers who are looking for a different shopping experience," said Mike Cox, COO of Birmingham, Ala.-based Aronov Realty Management, which is the developer of the shopping complex.

UPDATE:

August 29, 2003

Clarion-Ledger newspaper

Dogwood developments booming with restaurants, jobs in Flowood

By Nell Luter Floyd
nlfloyd@clarionledger.com

The opening of Dogwood Festival Market in April 2002 created more than 500 jobs, a $7 million payroll and $6 million in tax revenues for Flowood and Rankin County.

Three new restaurants at Dogwood Festival Market are collectively adding about 300 more jobs, boosting sales tax and broadening choices in dining.

"Lakeland Drive has a high volume of traffic and that's been attractive to restaurants," said Flowood Mayor Gary Rhoads.

Site work is expected to begin in about three weeks across the street from Dogwood Festival Market on Dogwood Promenade, he said. "That's when I've heard they're going to start," he said.

Dogwood Promenade, which will be located on the northeast corner of Old Fannin and Mississippi 25, will include a Target, Kroger, Petsmart and Stein Mart, Rhoads said.

Dogwood Promenade management met in July with residents of the Dogwood and Belle Meade subdivisions to ease residents' concerns about the development.

Jake Aronov, chairman and chief executive officer of Montgomery-based Aronov Realty Management, scaled back plans to reduce opposition but said then that the development will still produce in excess of $100 million in sales annually and create 900 jobs.

Daily traffic counts place up to 17,000 vehicles on Old Fannin Road Monday through Friday, according to state aid engineer Buster Parker.

Up the Creek Fish Camp & Grill, which opened this month at Dogwood Festival Market, employs 150 people, said Kurt Guttshall, chief executive officer for Quality Restaurant Concepts in Birmingham. The company owns franchises for all the Applebee's Neighborhood Grill & Bar restaurants in the metro area and the Up the Creek Fish Camp.

About 100 people will be employed at Logan's Roadhouse Restaurant when it opens Sept. 15 at Dogwood Festival Market, said John Lush, vice president of Nashville-based Logan's Roadhouse Inc.

Lush said the Logan's Roadhouse Restaurant will be the second one in Mississippi. There's already one in Tupelo.

Laura Walker, executive assistant for Logan's Roadhouse Inc., said Logan's likes to locate on outparcels of shopping centers. "We like to be on the perimeter of a mall because of the traffic," she said.

Mellow Mushroom, a restaurant featuring hand-tossed pizza and an open kitchen, plans to open Nov. 1 at Dogwood Festival, said Tye Warren of Destin, Fla., who holds the franchise for the Flowood restaurant and one in Destin, Fla.

Mellow Mushroom will employ about 60 people. The restaurant is taking applications online at www.mellowjobs.com, he said.

Warren, who grew up in Flowood about a quarter of a mile from where the Dogwood Festival now stands, said he, too, was attracted by traffic in the area. "How clean it is and how safe it is was very attractive," he said.

Beau Young of Montgomery, Ala., Dogwood Festival project manager for Aronov Realty that developed Dogwood Festival Market, said there's one outparcel at the shopping center left and Aronov is finalizing a deal with a business that wants to claim it.

Rhoads said two or three more restaurants are in the works for Flowood, but he would not release the names.

Please click HERE to see what others are saying about the Dogwood Festival Market!

For purchase and leasing information on other properties in the immediate area of the Dogwood Festival Market, please contact David N. Price (601)936-5778

DISCLAIMER:  The information contained herein was obtained from sources deemed to be reliable.  However, none of said information is guaranteed by either dnp Corporation or any of its agents.  All information is subject to error, omission, correction, price change and/or withdrawal without notice.